The major ‘Autumn/Fall’ marketing push has just begun for Star Wars: The Force Awakens with the release of the Official ‘one sheet’ Poster originally reportedly to be done by the legendary artist Drew Struzan, but instead by team that look after Marvel‘s posters.
As for the content, the main ‘additions’ from what we’ve already seen is that new ‘DEATH STAR. The most notably is the omission of Luke Skywalker yet again from any official marketing, although the new look Princess Leia played by Carrie Fisher does look pretty nice.
So what about that new ‘First Order’ Death Star that they are going to unleash on the Resistance, is it me! or does it have an uncanny resemblance to some of Ralph McQuarrie’s early concepts,? they have said to be re-using his early concepts art throughout the film, as mentioned in an earlier post The McQuarrie Influence
This poster is just the beginning, the next stage of marketing will see the release of the new The Force Awakens trailer, which will arrive in the US on the October 19th sometime around 8pm EST, which is 1am Tuesday 20th in the UK. Star Wars have announced that it will appear on ESPN during Monday Night Football, which would be a huge audience for the new trailer, and it’s no coincidence that ESPN is a Disney-owned network. When it airs on television first, you can be sure it will be online almost simultaneously, and finally the release of the tickets will go on sale around the world will go on sale on the 19th of October.
It seems the new Star Wars: The Force Awakens Official Film poster is not by Drew Struzan, like the one he did the recently when he came out of retirement to do a promotional limited edition poster release for the fans at D23 Expo 2015, that poster also had lots of hidden clues on it, the most notable was the ‘Cloud City’ reference.
I can’t wait for the next in line with Lucasfilm’s new marketing push…the official full trailer for Star Wars: The Force Awakens