The gorgeous awesome new poster for Star Wars: The Last Jedi has a symbol not so secretly hidden in it. The awesome design shows Rey holding a lightsaber above her head, with the beam of her saber dividing Luke Skywalker on one side and Kylo Ren on the other. But beyond the obvious implications that can be taken from that image, the poster includes a subtle nod back to the film’s title with symbolism to the Jedi Order.
The Last Jedi Hidden Jedi Order Symbol
The Last Jedi Trailer Jedi Order Book
The poster, which can be seen in full HD below, is also a callback to some of the art used for the original trilogy. In one of the more memorable posters for Star Wars: Episode IV — A New Hope, Luke can be seen standing in the middle, wielding his lightsaber in a very King Arthur-like stance. It’s the same kind of pose that Johnson and the design team at Lucasfilm are trying to mirror with Rey. The stark image of a lightsaber shooting up into the sky also bears a certain resemblance to the original teaser poster for Return of the Jedi.
On a wet Saturday whilst we are all patiently waiting for some new droplet of visual info from Lucasfilm on Star Wars : The Last Jedi, I decided to create some super hi-res web banners based on the ‘official’ visual collateral we already have, but with some added glimmer and the extension of Luke’s/Anakin’s/Vader’s lightsabre which is now in the hands of Rey …keeping it in the family??
The merchandise packaging for Star Wars ‘Force Friday II’ The Last Jedi has just been revealed with Daisy Ridley, John Boyega and Oscar Isaac all feature on the cover and we are treated to a first look at a much changed Rey with her stylistic change of hair for the upcoming movie. In contrast to this, Poe and Finn appear almost identical to the characters we grew to know in ‘The Force Awakens’ (right down to the outfits that they adorn.
But the most intriguing aspect of the ‘The Last Jedi’ packaging is how it’s in direct contrast to the packaging used for ‘The Force Awakens’ with the use of the iconic image of Kylo Ren. Instead, we have the new heroes placed onto the packaging. Perhaps seen as a better marketing ploy, or maybe there is a subliminal meaning attached?
star wars the last jedi rey poster
“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” said Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for The Last Jedi. Plans for this year’s worldwide event are top secret, but expect something befitting the excitement around the next episode of the Star Wars saga.”
Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from Star Wars: The Force Awakens. Toys from the new line were revealed via a global livestream unboxing event with top Maker Studios creators that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.
Jill Wilfert, vice president of global licensing and entertainment from The LEGO Group commented, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new Star Wars: The Last Jedi products during Force Friday II — a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”
Details of how fans can participate will be revealed closer to the event, but the worldwide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for The Last Jedi will be kept under wraps until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products like Sphero’s BB-8, introducing more innovative technology to bring the characters and stories from the film to life in unique ways.
“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past 40 years. The new line for The Last Jedi is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, senior vice president at Hasbro.