12 : 12 : 12 : 12 : 12 : 2012

This year ‘2012’ provides us with a truly unique moment in time on the 12th minute after 12 O’Clock & 12 Seconds, on the 12th Day of the 12th Month, 2012… Epic!.

But it got me thinking…how do we capture that moment… this precise second.

I came up with the idea to use my graphic design skills to create a typographical christmas wreath to symbolise this moment, although ‘thankfully’ through the design process it developed into a more fitting and festive ‘Christmas Tree’ thanks to observations from others.

The next stage was choosing the perfect typeface to build this yuletide moment in time, but I have to say… this was the easy part, as the typography company Aerotype had sent me a Promo PDF of their latest ‘Tattoo’ typeface Keepsake that had the most beautiful Glyphs, which can add so much character to any piece of typography. Although beautiful as it was, I couldn’t afford to buy this gorgeous font for my simple task at hand, luckily I managed to extract from their PDF what I needed to create my christmas typo tree (sorry Aerotype, no copyright infringement intended)… all in the name of Art.

Below is a ‘Tiled Gallery’ of my initial sketch ideas and all the ‘design-development’ concepts which lead to the final piece… but lets not forget this all stemmed from that 12th Minute after 12 O’Clock & 12 Seconds, on the 12th Day of the 12th Month 2012
… a true festive fragment in time